Sponsoring
Sponsoring is an important part of the event management. No event can go without good sponsors. How to approach this task properly and which sponsors are available for UZH can be read here.
Finding sponsors
The first step is to find the right sponsor. The following contacts are potential sponsors for UZH:
Faculty of Business and Economics
Faculty of Arts and Social Sciences
Support for Conferences and Seminars
Concept
It is important to create a concept for the potential sponsor.
Follow these guidelines:
- Precisely define goal/budget
- Determine target group
- Determine integration of sponsors (banner, website, logo on merch ect.)
- Sponsor structure (small, medium, large sponsor)
- Define benefits for the sponsor
Request
When a concept has been worked out and suitable sponsor partners have been found, the next steps follow:
- Clear concept (detailed information on event, budget, etc.)
- Clear statements about services & consideration
- Comply with UZH guidelines
Rewards for the sponsor
Often the event organizer asks himself, what kind of consideration can be offered to the sponsor. Following ideas are to be considered:
Sponsor's logo on:
- Articles of clothing / accessory
- Banner
- Program / leaflet / place cards
- Dowry (keychain, lighter, pens ect.)
- Website
- Press releases
Stand for sponsor is offered to:
- Sell / showcase products / services
- To network
Joint discount promotions:
- Vouchers for UZH employees
- Mensa / Castle Tower voucher for sponsor